Not sure how to explain this latest bit of research--it appears that Bing users are much more inclined to be "click-happy" than those on Google. Evidentally, people from Bing clicked on ads 50% more than those on google. This research was in July. Now, it's an amazing 75% higher through Bing. While only a snapshot overview, it measures "the proensity for people to click on an ad at asite after arriving there from a search engine via an organic search (i.e., not a paid search ad)."
Even though Google continues to dominate the search-market with about 84% of all traffic, the smaller search engines do better with clicks. It seems inexplicable right now. Obviously, more research will need to be done to ascertain what, if any, meaning can be gleaned from this data.
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