Monday, October 19, 2009
Google's gift to flyers
Google has built their empire primarily on giving goodies away for free. Most of their stuff is freely provided. And, counterintuitive though it may seem, it has paid off handsomely for them. It 's been wildly successfull. They are going back to that well yet again. From Nov 10 through Jan 15, Google will foot the bill for WiFi on all Virgin America flights. Normally, each passenger has to cough up $13 for WiFi. As the author on techcrunch notices, this is a genius marketing move by google. It is fabulous marketing; it shall engender goodwill for them. It's also a pretty sweet deal for Virgin America. I know I'd be more willing to fly their airline for free internet access.
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